Nearly 90% of parents with under fives are worried about their child's future life chances.
Families can't wait for change. That's why we're calling on the new UK Government to deliver three key things for parents of babies and toddlers as an urgent priority:
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Affordable, high quality early education and childcare in their local area.
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Financial support that works for all parents when they need it.
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Quality mental health support for all parents.
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*Data collected May/June 2024 via YouGov panel, nationally representative sample of 2892 parents of children age four and under in GB (with 534 respondents from Scotland).
Families are under growing pressure. With costs rising rapidly, it's a struggle to afford even the basics that young children need. And the support systems they turn to are broken.
Social security should be a safety net for all - but it isn't working for parents. Affordable, quality childcare isn't available for every child. Parents feel stressed and isolated. Over half say they have struggled with their mental health, but there is no support to help them cope.
This matters because your child - like every child - has the right to be as healthy as they can be, to learn, and to develop to their full potential. We must make sure families get the right support to give their babies the best start in life, so they grow up healthy and happy, able to thrive and succced.
It's time to invest properly in early childhood. Call on the UK Government to deliver a National Baby and Toddler Guarantee.